In recent years, a new way of traveling has been established – culinary travel, also called food travel. After the global tourism standstill caused by the Corona pandemic, discovering regional cuisines and new food cultures is back in the spotlight in 2023. More and more people want to spice up their travel experiences not only with sightseeing, but also with special culinary experiences and new tastes. This trend has also reached the restaurateurs for a long time.
What is culinary travel?
Culinary travel or food travel describes a form of travel that focuses on discovering the culinary offerings of the destination. The idea behind this type of travel is to learn about local food and drink, as well as the food culture and history of the region. The culinary experience is not just an add-on as in traditional travel, but the main motivation for choosing a destination – and thus determines the way it is explored. In this way, food travel is a combination of cultural and culinary experiences.
How can restaurants benefit from food tourism?
As a restaurant owner, you can target food travelers to take advantage of food tourism. One option is to specifically offer regional and traditional dishes to appeal to culinary-minded travelers. Accompanied by appropriate marketing measures on site and online in social media, you can emphasize your local ties and position yourself as a culinary attraction of the region.
Another option is to offer international and unusual dishes as a kind of "culinary journey". For example, you can put a different nation on the menu each week with dishes typical of that country, or create a "Europe menu" with typical dishes from different European countries. A "culinary journey" around the Mediterranean with related dishes could also be a highlight for food travelers.
How can restaurateurs specifically cater to food travelers?
Food travelers have specific needs that restaurateurs should consider in order to benefit from this target group. For example, they value an authentic regional cuisine prepared with local ingredients. A special atmosphere or an extraordinary ambience can also contribute to making travelers feel particularly comfortable. Restaurants can incorporate local arts and crafts into their décor or specialize in a particular regional style.
To reach culinary travelers, a targeted approach is important. Be sure to use your online presence to do so. For example, post photos of your specialties on your social media channels, showcase your cuisine philosophy, or provide travel tips for trips to the area. An online booking platform for reservations and events can also help attract potential guests to your restaurant. In addition, it can be helpful to present yourself on rating platforms to collect positive reviews.
