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Very Peri – the trend color of 2022:

The color Very Peri – a cheerful mixture of blue, red and violet – was chosen by the Pantone Color Institute as the trend color of 2022. We will show you what the vivid shade of purple stands for and how you can use the new trend color to set colorful accents in your gastronomic business.

by Julia Vießmann
Content

For 23 years, the Pantone Color Institute has been setting the latest color trends for the new year and presenting the latest trend color of the year. In 2022, the experts at the Pantone Color Institute chose Pantone 17-3938, also known as "Very Peri", as the trend color of the year.

The color is a unique blend of blue, red and purple and something very special this year: It was especially developed to expressively showcase the times of change in which we live.

Very Peri – a fresh expression of the new reality

Bold, powerful, vibrant: The trend color of 2022 Very Peri captures the social mood of the past months and conveys hope. The vibrant purple hue reflects the global innovation and change currently seen in the aftermath of the pandemic. Likewise, as NFTs, the metaverse, and Zoom meetings play an increasingly important role, it hints at the fading boundaries between physical and digital reality.

Very Peri draws inspiration from the seemingly limitless digital world and encourages greater self-confidence, creativity and imaginative expression. The trend color combines a strong blue with a red-purple undertone. In color psychology, blue is said to promote balance, inner peace and well-being. Red represents strength, optimism, dynamism and activity, while purple reflects mental autonomy, ambition and imagination.

How can Very Peri be used in gastronomy?

Very Peri is versatile and colorful and can be used in a variety of contexts. When designing dining areas, the trendy color can fulfill various functions. It is excellently suited for a whole range of textures, materials and surfaces.

Whether as a color tone on walls, on furnishing or decorative elements, for flowers, accessories, directly at the table on the menu or as napkins – Very Peri can be used in many ways and spreads a positive feeling of optimism and lightheartedness. The ideal color companions for the trend color are neutral nuances such as beige or cream as well as natural tones. The porcelain collection VIBES with its decor concept MOOD BOOSTER from Schönwald forms a harmonious basis and gives the trend color the necessary space to unfold.

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